Sean John is the fashion label by American musician and hip-hop tycoon Sean Combs (aka Puffy, Puff Daddy, P. Diddy, Diddy). The company takes its name from Combs' first and middle names. Sean Combs is a multi-Grammy-award winning recording artist and record producer responsible for some of the largest-selling hip-hop recordings of the late 1990s and early 21st century.
Sean John Clothing, Inc. was founded in 1998 with a goal of producing high-quality, well-made sportswear with a fashion forward, urban sensibility. The clothing is organized into categories called Sean John, Bad Boy Sportswear, Sean John Tailored and Sean John Accesories.
The label has enjoyed tremendous success, with multiple fashion design nominations. In 2004, the Council of Fashion Designers of American awarded Sean John the Men's Designer of the Year award.
Sean John's fragrances are produced in collaboration with M.A.C., an Estee Lauder company. The first Sean John fragrance, men's ''Unforgivable'', was launched in 2006.
Designer Sean John has 10 perfumes in their fragrance base. The earliest edition was created in 2006 and the newest is from 2011. Sean John fragrances were made in collaboration with perfumers IFF, Karyn Khoury, Trudi Loren, David Apel, Pierre Negrin, Aurelien Guichard and Caroline Sabas.
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