BCBG Max Azria is an American fashion house founded by French designer Max Azria. Azria began his career in Paris but relocated to the United States in 1981, first launching a series of concept boutiques named Jess. The BCBG Max Azria label was born in 1989. The "BCBG" stands for the French phrase Bon chic, Bon Genre.
Today, the BCBG Max Azria name encompasses more than 20 brands sold around the world, and Azria designs have graced celebrities including Angelina Jolie, Britney Spears and Kate Winslet.
Designer Max Azria has 8 perfumes in their fragrance base. The earliest edition was created in 2001 and the newest is from 2013. Max Azria fragrances were made in collaboration with perfumers Sarah Horowitz and Stephen Nilsen.