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GANT

GANT used to be a Swedish brand, but now it is a Swiss clothing brand of American heritage launched in New Haven in 1949. The brand is one of the major European influence is clothing industry and includes clothes for men, women, boys, girls and babies. 

The house was founded by Bernard Gant, an immigrant from Ukraine. He soon became a well-known tailor in Manhattan and later on, his sons, Marty and Elliot, along with a cousin, started a family business in New Haven, CT, and started manufacturing shirts. The business blossomed and they sold fine shirts to respected private labels in America. In 1947 a small “G” sitting next to the union on the shirt was added in order to show the manufacturer.

Gant shirts were a hit among American male students in the early and mid 1960s. Gant’s initial customer was the Paul Stuart store in New York City. The first shirts created offered button-down collars with sportswear fabrics and were sold well in college shops all over the USA.

Gant became known as a designer label in the US, and the first shops were opened in several department stores across the country. As of 2007, Gant brand can be found in 73 countries and their products are available at select retailers and 298 Gant stores worldwide, 18 of which are directly operated by Gant AB.

Designer Gant has 6 perfumes in their fragrance base. The earliest edition was created in 2005 and the newest is from 2011. Gant fragrances were made in collaboration with perfumers Pierre Wulff, Jerome Epinette, Richard Herpin and Frank Voelkl.

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