Based in Paris, CREED is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years. Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED and creator of its most popular scents. His son, Erwin, 30, seventh generation and future head, has already begun to contribute to the art of CREED.
CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather.
In 1885, Queen Victoria appointed CREED “official supplier” to the British royal court. For her majesty, CREED created the scent Fleurs de Bulgarie by commission. This engaging scent, rich with roses, is available today. Also in 1885, Queen Maria Cristina of Spain named CREED her supplier by royal order. In the 20th century, not only did royalty including the Duke and Duchess of Windsor choose CREED, but also leading politicians became CREED clients. Sir Winston Churchill wore CREED’s Tabarome. In America, young Congressman and future President John F. Kennedy wore CREED’s Vetiver.
In 2010, CREED celebrated its 250th year by opening its only U.S. store at 794 Madison Avenue in Manhattan and with the creation of AVENTUS, described as “mesmerizing” by The New York Times.
Designer Creed has 69 perfumes in their fragrance base. Creed is an old perfume house. The earliest edition was created in 1781 and the newest is from 2014. Creed fragrances were made in collaboration with perfumers Olivier Creed Sixth Generation, James Henry Creed Fifth Generation, Erwin Creed Seventh Generation, Henry Creed Fourth Generation, Henry Creed Third Generation, Olivier Creed and James Henry Creed First Generation.